Unbreakable Wealth

As entrepreneurs, we play full out - that means risk on, all the time, investing in ourselves and our businesses. It is exactly these traits that allow us to create profitable businesses, but once we start to see the financial success, we need a new playbook. The high-risk mindset that allows us to create wealth becomes a limitation in keeping and preserving wealth. Chasing outsized returns, looking for the next huge windfall, creates a dopamine rush and feeds our ego, but the results can turn disastrous. 

When the money is rolling in, it's easy to feel like a super hero. But what happens if the tides turn? In the event of an unforeseen macro-economic event (like a global pandemic?) that changes the landscape, are you prepared? What if you or someone you love becomes ill and you can no longer work in your business? In order to preserve everything that you have worked so hard to build, you need a plan. You need to understand concentration risk, non-correlated asset classes, and how to hedge for long-tail risk. You need to shift your mindset from being an Accumulator of wealth to becoming a Defender of the wealth you have. You need to become Unbreakable. 

Take it from me. After my 8-figure exit, I should have been set for life. Instead, I continued to invest with a high-risk, high reward mindset, looking for the next big win. I invested in startups, small businesses, hotel projects, commercial real estate, crypto, and anything else that landed on my desk. I traded stock options and commodities futures. I even acquired a distressed e-commerce company, looking for a quick turnaround and exit. The truth is, I was taking outsized risks relative to my net worth. I didn't have a playbook or a strong foundation for how to preserve my wealth. I've had big wins and plenty of losses, but the problem came when I was spread so thin in risky investments that I couldn't access any of my wealth. On paper I was still a multi-millionaire, but I sure didn't feel like one. 

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So how did I wind up at such a low point in such a short time after a life changing exit? The fact is, this pattern started long before I sold my company. I was spending money on investments as quickly as I could make it for years. In order to right the ship, I had to dig deep to understand why my relationship to money was so broken. I had to face some hard truths - with all of my knowledge on investing and making money, why was I unable to follow my own advice? 

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The process that arose from my own journey became the underpinnings of the Unbreakable Wealth mindset. First, I had to understand and confront my beliefs and ingrained patterns around money. Second, I had to analyze and apply my learnings to create a truly balanced, risk-adjusted portfolio and take action to rebalance. But the last step was the most critical: accountability. 

Personal finance is a taboo subject in polite society. This privacy allows our society to continue to consume while massively in debt. But the fact is, I would have never made some of the riskiest investments if I had to justify them to someone else. That is where the Unbreakable Wealth Board of Advisors comes in. Imagine a group of your ultra-successful peers that have full insight into your personal finances - and that have voting rights on major financial decisions. They are there not to evaluate your investments, but instead to act as guide rails on keeping to the plan that you built for yourself. 

Understanding and improving our relationship to money, creating a risk-adjusted wealth plan that fits your goals, and having a board of advisors to keep you on track: this is the path to becoming Unbreakable.